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Second Saturday Artwalk . Casey Matthews Fine Art

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This next Saturday is the Second Saturday Artwalk. You are invited to an open house, June 10th from 5-8PM and see what I’ve been working on.
Casey Matthews Fine Art & Gallery Novus, 813 South 8th Street, Fernandina Beach, FL.
For more information call 904.556.1119 or visit http://www.caseymatthews.com
(Regular hours are by appointment)
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STUDIO/MOVING SALE

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I have some exciting news!
After 15 years in the same studio, I am bursting at the seams – so I am expanding, and moving to a new studio & gallery space. I am currently renovating the new location, and I will be ready to move in early 2017. That being said, I have A TON of stuff to go thru, toss, give away and art to sell so I don’t have to move it. My Birthday is on December 1st and in honor of my 17th annual 29th Birthday – I’m having a studio SALE – starting today!  All artwork by Casey Matthews at the Blue Door Gallery is 29% OFF through Friday, December 2nd (11:59PM EST) with the code “HAPPYBIRTHDAY29”

So go ahead and treat yo self! I have lots of new work, so shop online in your underwear: http://www.bluedoor-gallery.com

And stay tuned for the new studio/gallery location and grand opening early next year!

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Casey Matthews in Coastal Living

So – I was in the June 2016 Coastal Living!  I knew it was coming, because I had to sign a release, but I was sailing in the BVI in May when my phone started blowing up:  Friends family, and clients all over the USA who had subscriptions, recognized me instantly in the tiny photo.

Coastal Living Magazine – June 2016.
Artwork by Casey Matthews  & Stellers Gallery at Ponte Vedra Beach
Design by Andrew Howard
Styling by Elizabeth Demos
Photo by David A. Land

 

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Casey Matthews  “Monkey See, Monkey Do”  (48×60)

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Donating Artwork

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Casey Matthews “Containment Issues” (30×30) 2015

 

I recently donated THIS original painting to The Douglas Anderson Theater Department Boosters.  Douglas Anderson is an artsy magnet school (like FAME!) in Jacksonville, Florida.  The arts in schools enrich all human endeavors by bridging differences among people and teaching creative and critical thinking skills.  Apparently, these days, PE and band are considered electives in most public schools.  (No wonder the drop-out rate is so high!)  So if you like this painting and/or want to support art in schools (like I do!) this painting can be yours for only $1!  This painting is being raffled off instead put in their silent auction in an attempt to get more attention (and raise more money) outside of North East Florida.  You can buy a raffle ticket HERE, you can buy as many or a few as you like, and if you are not local it will be shipped to you free of charge – so go for it!

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I have had the best year of my career, and it has been amazing to be able to give back to a few worthwhile causes that are important to me.  Each year, I am inundated with requests to donate work for all sorts of causes/organizations, and unfortunately this year I have had to tell more people “no” than ever.  A few years ago, I decided that I really needed to have a clear mission/objective when donating artwork, and if the organization did not fall in a certain category – it was an easy “no” (which is easier said than done.) I have been put in an awkward situation (more than once) and could not articulate reasons why I did not think it was a good idea for to give a piece of work (not that I even need any) and I ended up fumbling my words and sounding like a complete ass-hole.  I now only donate to causes that are close to my heart, and/or are local – and I also put a monetary cap on the donations.  Once that is met, I’m done.  When I do donate something it is usually a new-ish painting that is representative of my current style. I normally donate work that is a decent size:  24×24 – 36×36, which is essentially $1000-$2000+ in value.  Why do I do that? I don’t know – I guess because my reputation is important to me (even if I do complain) – but if I give you some tiny painting then you won’t really make any money for your organization – and if I give you some older work, the painting might not sell, that would be fairly humiliating (no good deed goes unpunished.)  If I care enough to donate something I go all out.  More often than not, the people who are exposed to my work at these auctions – it is the only time they will ever see my work. Part of me wants to leave a good impression, while the other part of me realizes that it should not matter – because even if they proclaim to LOVE me/my work, they never seem to visit my studio, even for the casual monthly Art Walks.  Art auctions have bidders that are preconditioned to pay less than the fair market value  – and that does not do me any favors (or the galleries that represent me;) selling my work for much less than retail cheapens my business, and devalues my product.   Some people claim that “your donation, will be good exposure,” and “so many high-end collectors will be there” or “its a great form of advertising,” as it is displayed at their event; an event that you do not even get invited to.  Some people can even be so pushy or insulting when you say no – and those are the douche bags that ruin it for everyone.

So the purpose of this little vent is to help educate a little, so you know the philosophy behind donating artwork.  I have found that most artists are fairly generous, especially if you woo them throughout the year and let them how appreciative you are. Most artists love to have their ego stroked, and will respond to praise, year-long support, and thanks.  Remember, they are basically getting nothing from this – so try to sweeten the pot a little. If you ever want to request a donation from an artist, here are some suggestions to manipulate the situation to your benefit:

  1. Write your local State Representative and request a change in the current tax laws regarding donated artwork. Contrary to what most organizations believe, artists are not entitled to deduct a fair market value of the artwork they create and in turn donate. Most people who solicit art donations are unaware of this. Ask your friends, family members, and other people on the donation committee to do the same.  People have been trying to get these laws changed for years.  It is in your best interest to get them amended, so you will get more donations.
  2. Take the artist to lunch or coffee before you pick up the artwork. Artists like free stuff/food.  Pretend you are taking them on a date and you want to have sex later.  Except the “sex” is a $2000 painting.
  3. Take the time to explain your organization and cause.  Believe it or not, some private schools constantly ask for donations, but never really even state what the auction proceeds are specifically used for.  I mean, you are privately funded, can’t you just raise tuition to cover your needs?  Be specific.
  4. After your event, please provide the artist with an official thank you letter recognizing the art donation, the current market value, as well as the name of the purchaser, and final offering. Believe it or not, this is rarely given to the artist – if at all.  Artists like to know who their patrons are, so they can add them to their mailing list.
  5. Visit the artist in the studio or at an art opening at least once during the year to show support.  You will not be forced to buy anything – I promise. You can even help promote the artists events on social media throughout the year.  If you are nice and supportive to the artist, they will be nice to you in the long run.
  6.  Offer a free ticket(s) to your event, and be consistent about it.  Don’t offer tickets to your fancy gala a few years, then quit. You will quit getting art.
  7. Offer to split the proceeds with the artist. Or let the artist set the minimum bid and whatever the final offering is above that, you can keep.
  8. Publicly recognize the artist as a benefactor or patron throughout the year.
  9. Advertise or publicize the donated artwork on your website or social media prior to the auction, in order to garner support and attention.
  10. Consider asking for a donation in the spring or summer, even if your benefit is in the fall or winter.  Don’t ask too close to tax time, but don’t ask too late in the year when everyone else does.
  11. Don’t ask every year.  Artists can’t possibly donate to all the people/organizations that ask every year, and it is painful to have to say no all the time.  Space out your requests.

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Casey Matthews in First Coast Magazine – The Art of Buying Abstract Art

I had a photo shoot in my studio recently and HERE is the final product – an article for First Coast Magazine. It is about shopping for art – from the perspective of the artist, designer, and gallerist.  I have been fortunate that Stellers Gallery has placed a lot of my work, especially LARGE work this year,  And Julie Schulte, of Schulte Designs,  is a local designer that has placed a lot of my work in her homes/projects over the years as well. Basically I rock!

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Casey Matthews (photo by Jessie Preza http://www.jessiepreza.com)

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Casey Matthews (photo by Jessie Preza http://www.jessiepreza.com)

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Casey Matthews (photo by Jessie Preza http://www.jessiepreza.com)

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Artwork by Casey Matthews, Design by Schulte Interiors, Photo by Jessie Preza

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Artwork by Casey Matthews, Design by Schulte Interiors, Photo by Jessie Preza

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Addison Gallery in Delray Beach, FL

We just got back from Delray Beach, FL where I dropped off twelve paintings to the sexy Addison Gallery. I’m so excited to be represented by them and surrounded by such a talented roster of artists.

New Work at the Addison Gallery in Delray Beach, FL

New Work at the Addison Gallery in Delray Beach, FL

I have been working and sweating my ass off all summer – It was nice to get out of town for a few days and relax, and explore a new place, even if it was just for two days.  I wish we could have stayed longer and taken advantage of the spa at our hotel.  It is refreshing to visit other places in Florida that actually have residents under the age of 60; and people are excited about art, culture, design, and growth.  Sometimes I forget that I live in such a cultural black hole up here in Northeast Florida.  I suppose that is why I stay busy with work and try to get to NYC as often as possible.  But I guess I would not be me, and create what I do, if I lived anywhere else.  I just need to make an effort to travel more!

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New Work on my Website

I got off to a slow start this year:  I went on an amazing sailing vacation in the British Virgin Islands-

However, the day we left to come back home – I started getting sick.  More like an allergy/post nasal drip/sinus infection thing (not the flu) – I think because I smelled mold in our hotel room in St. Thomas.  I was not bedridden by any means, but just did not feel like doing much.  I tried painting a few hours here and there, but I kept spinning my wheels – my work time was completely unproductive.  Then the stuffiness moved into my ears, and I could not hear for two weeks. I had to go to the doctor three times, and was but on a second round of antibiotics, as well as a steroid pack.  And if you know me, you would know I’m already sort of deaf in one ear;  It was actually a bit depressing.  Blah blah blah with the complaining…

But then, I hit the ground running.  In the month of February alone I was able to start many new pieces as well as rap up several I had started before Christmas.  I’m not sure where all the inspiration came from.  I just had about 25 paintings photographed last week, and here are a few of my favorites:

Casey Matthews   "My Own Best Worst"   (36x36)

Casey Matthews “My Own Best Worst” (36×36)

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Casey Matthews “Crown of Thorns” (36×36)

Casey Matthews   "Catch You On the Flip Side"   (36x48)

Casey Matthews “Catch You On the Flip Side” (36×48)

Casey Matthews   "Suck High Hopes"   (30x40)

Casey Matthews “Suck High Hopes” (30×40)

See more new work HERE

Enjoy!

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